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The effectiveness of advertising through the social media in Gauteng
(North-West University, 2011)
In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business ...
Inhoudsbestuur op die vakbond Solidariteit se Facebook-blad : 'n verhoudingsbestuursperspektief
(2015)
Strategic communication management and relationship management can contribute to strong long term relationships with an organisation’s interest groups because interest groups contribute to an organisation’s success and ...
Building and maintaining relationships with alumni through social media : a comparative study
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Online communication is considered as an ideal platform for the implementation of two-way, ethical communication, which can lead to strong, long-term and mutually beneficial relationships between an organisation and its ...
Expectations on the use of Facebook for employee engagement
(North-West University, 2013)
In order to engage employees effectively, organisations need to practice two-way
communication within a symmetrical worldview. This will encourage employees to feel valued, to participate in decision-making and contribute ...
An exploration of the coping strategies of early adolescents in two Gauteng schools
(2014)
In the South African context adolescents need to cope with societal and family-related stressors seen as everyday stressors, such as parental divorce, violence in communities, bereavement and pressure in schools. Research ...
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ...
Pastoral counselling guidelines to address the negative effect of social media on the self-worth of believers
(North-West University, 2019)
Pastoral counselling guidelines to address the negative effect of social media on the self-worth of believers The tremendous growth of social networking sites (Facebook and Instagram) has fuelled questions amongst both ...
Die fasilitering van deelnemende kommunikasie deur loveLife se Facebook-sosialemediaplatform
(North-West University (South Africa) , Potchefstroom Campus, 2016)
In die dissipline van kommunikasie vir sosiale verandering word die deelnemende benadering tot kommunikasie as die normatiewe benadering beskou. Die benadering berus op die beginsels van deelname, dialoog en bemagtiging. ...
Exploring social media as a marketing medium for a symphonic orchestra
(North-West University (South Africa), 2021)
Events are important to communities, the economy, the attendees, and the organisers. It enhances the economy, helps the community grow, and job creation is one of the many positive impacts. Events have various definitions, ...