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Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)
The primary purpose of this study was to determine the status of brand loyalty to art festivals with
reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and
discussing the role ...
A city branding framework for selected cities in the North West Province
(2015)
Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ...
Branding and cartoon character usage in food marketing to children : the South African picture
(2015)
Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ...
An assessment of a business–to–business brand loyalty environment in the South African paint industry
(2013)
The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...
Brand loyalty of cereal products
(North-West University, 2010)
The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...
Strategies for branding the city of Gaborone
(North-West University (South Africa), 2018)
City branding is a 21st century phenomenon that has been enthusiastically embraced
by cities in high income countries. In emerging markets or developing countries city
branding has not received much enthusiasm for arguably ...
Investigating the brand perception of a South African university ensuing a corporate re-branding strategy
(North-West University, 2019)
Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly ...
Market positioning of branded meat products in Middelburg, Mpumalanga Province
(North-West University (South Africa), 2013)
The South African consumer is privileged to have a wide range of quality meat products on the market. The marketing challenges for the meat retailers are quite unique, and require a different marketing perspective. Branding ...
Developing and validating a brand personality trait scale for South African professional sport teams
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
The concept of sport marketing has been present for ages. This is an alternative tool available for general marketers and sport marketers. The concept of sport marketing has been applied by many companies to promote and ...
Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour
(North-West University, 2018)
The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ...