Browsing Electronic Theses and Dissertations (ETDs) by Subject "Corporate brand management"
Now showing items 1-3 of 3
-
Personeel se persepsies rakende die aard van Senwes Hoofkantoor se korporatiewe handelsmerk en werknemerverhoudings
(North-West University (South Africa) , Potchefstroom Campus, 2016)Corporate brand building centres on the employees of a business since their everyday actions represent the corporate brand. This corporate brand that is communicated to all the stakeholders should embody the communicated ... -
Personeel se persepsies van onderskeidelik die Noordwes-Universiteit en Potchefstroomkampus se korporatiewe handelsmerk en -bestuur
(2015)Although every organisation disposes of a corporate identity, it is not a given that the organisation will also have a corporate brand. Corporate brands refer not only to the visual corporate identity elements such as the ... -
The relationship between employees' perceptions of Solidarity's corporate brand and their CSR project, Helping Hands
(2014)The focus of marketing for modern companies who have a high profile and who are constantly in public view has shifted from traditional marketing to one of having and enhancing relationships with stakeholders, including ...