Browsing Electronic Theses and Dissertations (ETDs) by Subject "Colour"
Now showing items 1-2 of 2
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Colour as communication in selected corporate visual identities
(North-West University, 2003)A logo lies central in an organisation's visual identity system and it is a way of communicating fundamental aspects about the organisation, such as the organisation personality or the organisation's mission and vision. ... -
Influence of colour on the consumer behaviour of Generation Y students in the Vaal Triangle
(North-West University, 2011)Colour influences the human mind and body through physical as well as psychological reactions to specific colours. These reactions are conditioned by previous experiences leading to certain preferences, associations and ...