Browsing Electronic Theses and Dissertations (ETDs) by Subject "B2B"
Now showing items 1-3 of 3
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An assessment of a business–to–business brand loyalty environment in the South African paint industry
(2013)The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ... -
Developing segment-specific business models for agricultural crop protection distributors in South Africa
(North-West University (South Africa), 2021)Agriculture faces several challenges these days, most notably is the worldwide key challenge of providing sustainable food supply and agricultural systems to a population that is expected to grow to 10 billion by the year ... -
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...