Browsing Electronic Theses and Dissertations (ETDs) by Subject "Attitude towards complaining"
Now showing items 1-2 of 2
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The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ... -
Investigating online complaint intention and service recovery expectations of clothing retail customers
(2014)The retail industry is faced with increased customer service demands and a competitive market environment. For retailers to survive in a competitive marketplace, a customer orientation is vital in order to establish and ...