dc.contributor.advisor | Coetzee, J C | |
dc.contributor.author | De Villiers, Jacob Jacobus | |
dc.date.accessioned | 2017-08-03T06:49:41Z | |
dc.date.available | 2017-08-03T06:49:41Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://hdl.handle.net/10394/25305 | |
dc.description | MBA, North-West University, Potchefstroom Campus, 2017 | en_US |
dc.description.abstract | The aim of this study was to determine whether the relationship proposed by Technology Acceptance Model (TAM) that is, Behavioural intention to use (ITU) = Perceived Usefulness (PU) + Perceived Ease of Use (PEOU), remains valid when applied to Business Intelligence. More specifically applied to the MicroStrategy™ Business Intelligence tool in a South African Pharmaceutical organisation. This was done through firstly, a literature review of the Technology Acceptance Model, Business Intelligence and various related concepts. Secondly, a structured questionnaire served as the medium for empirical research.
The literature review highlighted prior research done on the Technology Acceptance Model, identifying the fundamental importance of the model to act as a starting point for user acceptance testing. Recent developments within the field of Business Intelligence were also discussed showing the need for more user involvement and the benefit of user acceptance testing.
The organisation used in this study had a respectable MicroStrategy™ user base with good potential for growth. MicroStrategy™ has proven to be a successful implementation within the organisation, offering a variety of solutions and services. A structured questionnaire was introduced to gather the necessary data. The data received from respondents was analysed to determine whether the Technology Acceptance Model could explain user acceptance in Business Intelligence. In order to do this a frequency analysis, descriptive statistics, reliability, internal consistency as well as correlations between constructs and questions were tested, discussed and compared to previous literature and research results.
Statistical significant correlations were found between all constructs and as depicted in literature, Perceived Usefulness had a much larger impact than Perceived Ease of Use on user acceptance. Linear regression was used to test the full impact of combined constructs. The results of the analysis were positive, with the model able to explain more than 50% of the variance in Intention to Use through the two constructs that is, Perceived Usefulness and Perceived Ease of Use | en_US |
dc.language.iso | en | en_US |
dc.publisher | North-West University (South Africa) , Potchefstroom Campus | en_US |
dc.subject | Technology acceptance model | en_US |
dc.subject | Behavioural intention to use | en_US |
dc.subject | Attitude towards using | en_US |
dc.subject | Perceived usefulness | en_US |
dc.subject | Perceived ease of use | en_US |
dc.subject | User acceptance | en_US |
dc.subject | Business intelligence | en_US |
dc.subject | Information systems | en_US |
dc.subject | MicroStrategy | en_US |
dc.title | A validation of the technology acceptance model on BI systems in a South African pharmaceutical organisation | en_US |
dc.type | Thesis | en_US |
dc.description.thesistype | Masters | en_US |
dc.contributor.researchID | 10306498 - Coetzee, Johannes Cornelius (Supervisor) | |