• Login
    View Item 
    •   NWU-IR Home
    • Research Output
    • Faculty of Economic and Management Sciences
    • View Item
    •   NWU-IR Home
    • Research Output
    • Faculty of Economic and Management Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The perceived value of a scuba diving experience

    Thumbnail
    Date
    2016
    Author
    Schoeman, Kiera
    Van der Merwe, Peet
    Slabbert, Elmarie
    Metadata
    Show full item record
    Abstract
    Tourists today are more value conscious, which creates challenges for tourism products to keep up with what tourists want and how they perceive certain experiences. Perceived tourism value can be seen as the value that tourists experience and can be defined from separate perspectives, such as money, quality, benefits, and social aspects. The purpose of this study is to determine the perceived value of a scuba diving experience. A survey was conducted at Sodwana Bay, where 402 divers participated by means of stratified sampling. The factor analysis revealed five values, namely perceived emotional value, perceived risk value, perceived functional value, perceived social value, and perceived epistemic value. This insight can assist role players in the marine environment to adapt their scuba diving product where needed and can also assist in the improvement of diver satisfaction, the diving experience, and marketing initiatives
    URI
    http://hdl.handle.net/10394/21519
    http://dx.doi.org/10.2112/JCOASTRES-D-15-00140.1
    http://www.jcronline.org/doi/pdf/10.2112/JCOASTRES-D-15-00140.1
    Collections
    • Faculty of Economic and Management Sciences [1428]

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of NWU-IR Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis Type

    My Account

    LoginRegister

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV