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    • Consumers’ preferences for private and national brand food products 

      Steyn, Hendrik Stefanus; Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J.C.; Erasmus, Alet C.; Strydom, Herman; Steyn, Faans (Wiley, 2012)
      Consumers' choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. ...