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    • Consumers' prepurchase satisfaction with the attributes and information of food labels 

      Van der Colff, Nadia; Van der Merwe, Daleen; Bosman, Magdalena; Ellis, Susanna; Erasmus, Alet (Wiley, 2016)
      This study aimed to describe consumers’ retrospective satisfaction with food labels within the expectancy (dis)confirmation paradigm and to investigate the likelihood of food labels influencing consumers’ product choices. ...