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A motivation based typology of open-water swimmers
(University of Stellenbosch, 2011)
People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...
Segmentation by genres: the case of Aardklop National Arts Festival
(Wiley, 2011)
The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...
Why keep on paddling? Evidence from a South African canoe marathon
(Sabinet, 2013)
Despite the growth and potential future market for water-based recreation activities such as canoeing, to date research on the sport and its participants is sparse. Little is known about who canoeists are and why they ...
Does loyalty pay? First-time versus repeat visitors at a national arts festival
(University of South Africa, 2010)
The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...
Travel motivation of tourists to Kruger and Tsitsikamma national parks: A comparative study
(Southern African Wildlife Management Association, 2010)
As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and ...
Lessons in managing the visitor experience at the Klein Karoo National Arts Festival
(Clute Institute, 2012)
The event industry, in particular arts festivals, is one of South Africa’s fastest growing tourism sectors in tourism industry. However, only minimal research has been done to identify factors that arts festival visitors ...
Determinants of visitor expenditure at the Tsitsikamma National Park
(Sabinet, 2012)
The Tsitsikamma National Park is Africa's oldest and largest marine reserve. It has considerable importance for the community and the region. In the face of declining government funding, it needs to attract more high ...
Understanding the reasons why tourists visit the Kruger National Park during a recession
(AOSIS, 2013)
The 2008 and 2009 recession increased pressure on travellers to cut costs on luxury items, such as going on holiday, and this has led to a global tourism decline of 8%. This, however, was not the case in the Kruger National ...
First-time versus repeat visitors: the Volksblad Arts Festival
(Sun Media Bloemfontein (SUNMeDIA), 2010)
This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means of a ...
The influence of the economic recession on visitors to the Kruger National Park
(Sabinet, 2012)
The aim of this study was to identify the determinants of demand of visitors for the Kruger National Park (KNP) during a recession. From 355 questionnaires, the results revealed the following determinants that influenced ...