Browsing Faculty of Economic and Management Sciences by Subject "travel motivation"

Now showing items 1-3 of 3

    • A motivation based typology of open-water swimmers 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2011)
      People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...

    • Relationship between travel motives and key success factors of visitors at a jazz festival 

      Saayman, Melville; Williams, Karen (Stellenbosch University, 2013)
      This study set out to determine whether different target market segments have different needs as to which managerial aspects will keep them satisfied and returning to a festival. A survey was conducted at the Cape Town ...

    • Travel behaviour of tourists to a South African holiday resort 

      Slabbert, Elmarie; Van Vuuren, Clarise Letitia (LAM Publishers, 2011)
      Travel behaviour refers to the way in which tourists behave according to their attitudes before, during and after travelling. Knowledge regarding travel behaviour can assist in marketing, product planning and development ...