Browsing Faculty of Economic and Management Sciences by Subject "supplier image"
Now showing items 1-2 of 2
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The relationship between key variables and customer loyalty within the independent financial advisor environment
(MC Cant, 2014)Research is required to determine the key variables that have a positive relationship with customer loyalty in the independent financial adviser environment. Knowledge of the factors that could assist in fostering customer ... -
Relationship marketing dimensions predicting customer loyalty towards independent financial advisers
(Prof. Ansie Lessing, 2015)Independent financial advisers are in a great position to provide customised financial training and planning to their clients and through their services can assist the National Treasury in creating a more financially ...