Browsing Faculty of Economic and Management Sciences by Subject "Internet"
Now showing items 1-2 of 2
-
Changes in Perceptions of the Internet’s Influence on Marketing in South Africa since the Late-1990s
(kamla-Raj Enterprises, 2014)The present paper reports on a study that compared senior marketers’ perceptions of the Internet’s influence on marketing in South Africa in 1997 with their perceptions nearly two decades later in 2011. In South Africa, ... -
Internet’s influence on the marketing activities of South African companies
(Clute Institute [for academic research], 2013)Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ...