Browsing Faculty of Humanities by Subject "structural equation modelling"
Now showing items 1-6 of 6
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A case for loyalty-based relational business models: Assessing direct - and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions
(AJHTL, 2016)Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains ... -
Bayesian evaluation of informative hypotheses in SEM using Mplus: a black bear story
(Taylor & Francis, 2013)Half in jest we use a story about a black bear to illustrate that there are some discrepancies between the formal use of the p-value and the way it is often used in practice. We argue that more can be learned from data ... -
For the like of the game: assessing the role of social media engagement in football consumer outcomes
(AJHTL, 2016)The rise of social media use has altered the marketing context globally. In this regard, sport consumerism in particular has been influenced by the need of fans to communicate in real time and through remote means accessed ... -
HIV, violence, blame and shame: pathways of risk to internalized HIV stigma among South African adolescents living with HIV
(Wiley Open Access, 2017)Introduction: Internalized HIV stigma is a key risk factor for negative outcomes amongst adolescents living with HIV (ALHIV), including non-adherence to anti-retroviral treatment, loss-to-follow-up and morbidity. This study ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ... -
Social interaction motive as a predictor of consumer - and personal outcomes: Perspective on the Soweto Derby in the South African Premier Soccer League (PSL)
(AJOL, 2016)The motive for social interaction has long been established as one of the most prominent drivers of sport consumption among fans. Various scholars have confirmed that the need to engage socially with others is a key ...