Browsing Faculty of Humanities by Subject "football"
Now showing items 1-5 of 5
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A case for loyalty-based relational business models: Assessing direct - and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions
(AJHTL, 2016)Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains ... -
Consumption motives, sport identification and buying behaviours of South African premier league football fans
(AFAHPER-SD, 2016)Despite the resurgent growth of professional football and its significant contribution to the gross domestic product (GDP) of the tourism and leisure sector in South Africa, little research has been undertaken to explore ... -
For the like of the game: assessing the role of social media engagement in football consumer outcomes
(AJHTL, 2016)The rise of social media use has altered the marketing context globally. In this regard, sport consumerism in particular has been influenced by the need of fans to communicate in real time and through remote means accessed ... -
Identification with team as a predictor of buying behaviours amongst South African Premier Soccer League (PSL) fans
(AJHTL, 2016)Sport fan consumer spend has traditionally been largely influenced by the level of identity with team that individuals experience. This being said, no empirical work was found to directly relate these concepts. Based on ... -
Social interaction motive as a predictor of consumer - and personal outcomes: Perspective on the Soweto Derby in the South African Premier Soccer League (PSL)
(AJOL, 2016)The motive for social interaction has long been established as one of the most prominent drivers of sport consumption among fans. Various scholars have confirmed that the need to engage socially with others is a key ...