Browsing Faculty of Humanities by Subject "Fan engagement"
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Engagement as a source of positive consumer behaviour: a study amongst South African football fans
(Stellenbosch University, 2016)Football in South Africa (SA) has enjoyed significant commercial growth in recent years. No research has been conducted on the properties of fan engagement of South African football fans. In this study, the reliability and ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ...