Browsing Faculty of Humanities by Author "Nelson, Okorie"
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Covert Advertising in the global business world: a thematic analysis of product placement in Amazing Spider Man 1 and 2 movies
Nelson, Okorie; Salawu, Abiodun (Kamla-Raj, 2016)Covert advertising is a marketing communication tool which allows the advertiser to communicate a salient message to the audience. It provides an opportunity to develop an ongoing relationship between a consumer and a ... -
Effective use of media awareness campaigns for Breast Cancer Care among women: a comparative study
Nelson, Okorie; Salawu, Abiodun (Bridgewater State University, 2016)This study investigated the influence of media awareness campaigns on breast cancer care among women in South-West Nigeria. This study employed a mixed research method, which made use of survey and focus group discussion ... -
Psychological violence and the bane of cyber-harassment against women: an experiential inquest on Facebook
Oduaran, Choja; Nelson, Okorie (IFE Centre for Psychological Studies (ICPS), 2016)Cyber-harassment on social media platforms is a perennial issue among social workers, psychologists, policy makers, social scientists and enforcement agents in any modern society. The increasing incidences of cyber-harassment ...