Browsing Faculty of Humanities by Author "De Beer, L.T."
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Spectator identification and consumption motives in a sample of South African football fans: exploring the mediating role of social media engagement
Stander, F.W.; De Beer, L.T. (MC Cant, 2017)The sport industry has been resilient and inherently buoyant despite difficult economic circumstances. This can largely be attributed to the level of sport fans' experience of identity with team. Notwithstanding this ...