An analysis of an employee value proposition

Abstract

South African Breweries is striving to be the most sought-after company to work for in South Africa. The only way to achieve this is through people. Talented employees need to be attracted to the organisation and after attracting these employees they need to be retained. The retention of employees is becoming a critical aspect of any corporate strategy due to the cost implications involved - cost in terms of time as well as cost in terms of human capital. The objective of the study is to analyse the EVP Strategy within South African Breweries with a specific focus on the needs of internal employees. The EVP is made up of two parts, the Attraction and Retention part. The focus of the study will be on retention of internal employees. The information for this study was compiled by means of a literature and an empirical study. In the empirical study the information was obtained through a quantitative questionnaire. The questionnaire was based on work done by the corporate executive board around segmenting the labour market into general attributes that are evident in all organisations. The questionnaire was sent out by the Human Resources Consultant of South African Breweries' central region. The data together with the literature data was processed and conclusions and recommendations were made. The research clearly identified shortcomings within the current retention process, but these shortcomings are possibly the same for all organisations. The success of retention will depend on the implementation of an attraction and retention strategy. South African Breweries has an attraction strategy called the Employer Branding Strategy and a retention strategy called the Total Employment Offering. The shortcomings have been identified to align these two and develop an EVP Strategy.