The role of effective communication for the success of an organization : a case study of the department of agriculture- Mafikeng in the North West province (NWP)

Abstract

It came to the attention of the Researcher that there is a lack of communication between the management and the personnel in most of the workplaces that could lead to the achievement of common objectives as set out by the organisation. Therefore this study mainly focused on the poor standards of communication within the workplace between management and subordinates. The Department of Agriculture, Conservation, Environment and Rural Development (DACE & RD), Mmabatho Chief Directorate was identified as the population for this study. Permission was then sought from the Head of the Department to use this Chief Directorate as a study population. A total group of seventy (70) out of two hundred and seventy-eight (278) employees were given questionnaires to complete, and only fifty-one (51) well completed forms were returned and analyzed by the researcher. The views of the respondents were obtained through this method. The study reflected different views of the respondents starting from the demographic data, educational background, occupation and the different opinions regarding the topic. The demographic data assisted the researcher in knowing the background of the respondents. The results of the study show that different employees have got different viewpoints regarding the flow of communication with in their work environment. The findings from this research show that most of the respondents have indicated that there is no effective communication in this department. They further show that effective internal communication, leadership and employees seem to be three crucial aspects of critical importance for the potential success of any organisation or government department.