The feasiility and Viability of Regional Television services in the North-West Province of South Africa
Tshidzumba, Ndivhoniswani Aaron
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Broadcasting is the generic term that can be diagnosed as the dissemination of news/information using old or new and powerful form of social integration and control of any news. Many of its uses can be seen as socially, commercially and, at times , politically manipulative. In this study broadcasting will mean sending video material or audio material signal through a transmitter, macro wave and satellite to the individual communities that will be receiving that through antennas, internet and satellite dish. In this study Public Regional Television (PR-TV) is seen as services belonging to communities, owned and managed by the public. The study is about the feasibility and viability of regional television services within the North West Province of South Africa. South Africa does not have a model yet for implementation in the North West Province as regional television. The approach needs to address South African context and languages in broadcasting. The main aim of the study was to establish the feasibility of public regional television services in the North West Province of South Africa. In this study the qualitative and quantitative research designs were employed to gather information regarding the feasibility and viability of regional television services within the North West Province of South Africa. Interviews (qualitative) were conducted with the media experts, executive mayors of the districts municipalities, politicians, media students, business, community members, traditional leaders and youth structures. A population of 525 public members from the four provincial districts was used. The sample involves four executive mayors from the four (4) districts of the province, MIDZ representing business communities, a representative from political movements including labour movements, academics and students. The research as stipulated in the whole document yielded results like: individual salary scale within respondents ranging from 29% of those in Dr Kenneth Kaunda District Municipality earning R180, 000.00 per annum compared to 71% of respondents who earned R80, 000.00 per annum in Dr Modiri Molema, Bojanala and Bophirima District Municipalities respectively; most respondents in all the districts indicating that they had electricity in their homes therefore they can access television services if availed to them; a large portion of respondents indicate that they owned a television set; with significant variations arising in regards to support for TV license campaigns; a significant number of respondents did not subscribe to DStv because of high fees associated with subscription; majority of respondents supported the idea of the provincial government supporting the regional television services; with 87% of respondents, indicating that the North West Province (NWP) has enough skilled manpower to run the regional TV; whilst combined support that includes government, business and educational institutions was also emphasised; according to these respondents employment opportunities and investment will increase because of the regional television services in the province.
- Humanities