Can a new export promotion strategy revitalise Zimbabwe's economy?
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After years of political and economic upheavals and disappointing trade performance, Zimbabwe sorely needs to revitalise its economy. An important step towards this outcome is to grow and strengthen the country's export sector. This article looks at whether an export promotion strategy, based on the application of a Decision Support Model (DSM) that identifies and prioritises realistic export opportunities for Zimbabwe, can bring about the much-needed turnaround in the country's economy. A key conclusion is that the country's export promotion effort requires a complex set of interventions if it is to make an enduring impact, backed up by commitment and cooperation from both public and private sector stakeholders.