Browsing Conference Papers - Vaal Triangle Campus by Author "Bevan-Dye, Ayesha Lian"

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    • Generation Y students’ attitudes towards facebook advertising: pilot study results 

      Mahlangu, Hilda Bongazana; Bevan-Dye, Ayesha Lian (The Global Business and Technology Association, 2013)
      The purpose of this paper is to report on the results of a pilot study conducted on the determinants and inhibitors of Generation Y students’ attitudes towards Facebook advertising. The findings suggest that Generation Y ...