Browsing Conference Papers by Author "Cuyvers, Ludo"
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Competitive intelligence: construct exploration, validation and equivalence
Saayman, Andrea; Pienaar, Jaco; Viviers, Wilma; De Pelsmacker, Patrick; Cuyvers, Ludo (Emerald, 2008)Purpose Little empirical research has been conducted on competitive intelligence (CI). This paper aims to contribute to the quantitative strand of the CI literature by exploring and validating the theoretical constructs ... -
Export market selection methods and the identification of realistic export opportunities for South Africa using a decision support model
Steenkamp, Ermie; Rossouw, Riaan; Viviers, Wilma; Cuyvers, Ludo (2009)Market selection methods, of which a vast number exist, are a critical tool in firms’ and government’s policy, planning and budgeting processes. To this end, the primary aim of this paper is to determine the international ... -
Linking export opportunities of products and services: the case of South Africa
Grater, Sonja; Steenkamp, Ermie; Viviers, Wilma; Cuyvers, Ludo (2012)Trade in services has been playing an increasingly important role in the economic growth and development of many countries. In addition it has been found that services trade is more crisis-resilient than goods trade, leading ...