Funeral policy conversion within AVBOB Mutual Assurance Society

Abstract

This study explores the key reasons for the high cash claims at funeral policy claim stage within AVBOB Mutual Assurance Society and investigates whether the efforts on the side of the insurance and services divisions enhance or constrain funeral conversion. It furthermore examines the character of the funeral industry and the role of the different societies in contemporary South Africa, with a particular interest in their role in cash conversion rates. Reasons for the high cash claims are formulated and the study hence makes recommendations on strategic changes to be implemented to overcome stumble blocks in conversion rates