Browsing by Subject "satisfaction"
Now showing items 1-10 of 12
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A dimensional analysis of destination image variables in a south african context: an exploratory study
(The Social Sciences Research Society, 2016)It is generally accepted in tourism literature that destination image (DI), the importance of which is universally acknowledged, is often used as a significant element for local tourists in the choice of a vacation ... -
A CUSTOMER EXPERIENCE MODEL FOR THE HEAVY INDUSTRIAL INDUSTRY
(IBC, 2021)Customer experience is a well-studied and applied fi eld in B2C environments. Many organizations have reaped the benefi ts for their continuous focus on customer experience and the implementation thereof in ... -
Customer satisfaction and relationship intention within the South African clothing retail industry
(MC Cant, 2015)Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough ... -
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ... -
Examining the influence of the wine festival experience on tourists' quality of life
(Springer Verlag, 2013)Hosting events and festivals is the best way of providing the wine tourism experience. Wine festivals offer a wide range of experiences that are different from day-today living, offer a lifestyle package and are an indicator ... -
Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Flourishing of information technology professionals: the role of work engagement and job satisfaction
(Taylor & Francis, 2013)This study investigated the relationship between work role fit, the availability of personal resources, supervisor relations, work engagement, job satisfaction and employee flourishing. A convenience sample (N = 205) was ... -
Measuring and modelling internet banking service quality in South Africa
(Social Sciences Research Society, 2017)The purpose of this study was to develop a measuring and modelling instrument of Internet banking service quality (IBSQ) for the South African banking sector. Snowball and convenience sampling, both non-probability techniques ... -
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ... -
Perceptions of service quality and satisfaction of High Performance Programmes (HPP): a case study of a comprehensive university in south africa
(The Social Sciences Research Society, 2016)Sport is a multi-billion dollar industry that has become an important marketing tool to attract a higher calibre of students to universities. Students do not only consider the educational value a university can offer but ...