Browsing by Subject "relationship marketing"
Now showing items 1-5 of 5
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A case for loyalty-based relational business models: Assessing direct - and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions
(AJHTL, 2016)Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains ... -
Assessing the marketing communication plan for student recruitment at the North-West University
(North-West University, 2018)The competition for quality students has become a marketing challenge for universities which has led to the implementation of different student recruitment practices. Fierce competition between Higher Education Institutions ... -
Exploring relationsip intention and the duration of customer support in the South African banking industry
(Prof. Ansie Lessing, 2015)Because it is generally more expensive to attract new customers rather than retain the existing ones, service providers are investing in resources to establish successful customer relationships. In identifying and ... -
Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Relationship marketing dimensions predicting customer loyalty towards independent financial advisers
(Prof. Ansie Lessing, 2015)Independent financial advisers are in a great position to provide customised financial training and planning to their clients and through their services can assist the National Treasury in creating a more financially ...