Browsing by Subject "marketing mix"
Now showing items 1-2 of 2
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The impact of multinational corporations on the marketing mix of a South African architectural coatings manufacturer
(North-West University, 2018)The Architectural Coatings Manufacturing Industry in South Africa has changed in the last five years. This is based on key findings in this study. Specific elements highlighted in this change include price, promotion and ... -
Marketing mix: It's role in customer satisfaction in the South African banking retailing
(Business Perspectives Publishing Company, 2015)Most South African banks find it difficult or lack the flexibility in adapting to the changing needs of their customers brought by the global financial crisis. This leaves most customers' unsatisfied and possible loss of ...