Browsing by Subject "event tourism"
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Economic impact of the Klein Karoo National Arts Festival: investigating the application of different models
(Sabinet, 2013)This article focuses on an economic assessment of the target obtained in South Africa regarding the Klein Karoo National Arts Festival (KKNK) applying both SAM and CGE models. Since both models have advantages and ... -
Lessons in managing the visitor experience at the Klein Karoo National Arts Festival
(Clute Institute, 2012)The event industry, in particular arts festivals, is one of South Africa’s fastest growing tourism sectors in tourism industry. However, only minimal research has been done to identify factors that arts festival visitors ... -
Measurement of performing artist brand equity in event tourism
(North-West University, 2019)Music can be seen as one of the most popular elements in the event sector within the tourism industry today, but for a music concert to be successful and have a competitive advantage, the right artist should be involved. ...