Browsing by Subject "consumer behaviour"
Now showing items 1-8 of 8
-
An analysis of consumer buying behaviour in retail pharmacies of South Africa
(North-West University, 2018)The retail pharmacy industry in South Africa has become an over-regulated sector after the 2004 inception of the single exit price system enforced by the Department of Health. As a result, all pharmacies both independently ... -
Establishing the influence of packaging on profitability in the South African craft spirit industry
(North-West University (South Africa), 2021)The alcohol industry us one of the only industries growing despite the struggling economy. Even during negative economic growth, this industry tends to continue its growth. Over the last few years, a number of small craft ... -
Exploring antecedents of consumer behaviour within the South African life insurance industry
(North-West University, 2018)An antecedent is something that happens prior to an action or is the origin of an action. The main objective of this study was to explore the antecedents that determine consumer behaviour in the South African life insurance ... -
Exploring the influence of scent marketing on consumers' buying behaviour in the high-end fashion industry
(North-West University (South Africa), 2020)The high-end fashion industry faces increasing competition, rising debt, and consumers who are overwhelmed with marketing messages. The goal of a consumer is to obtain value from the product that they are buying, which is ... -
Measuring and modelling internet banking service quality in South Africa
(Social Sciences Research Society, 2017)The purpose of this study was to develop a measuring and modelling instrument of Internet banking service quality (IBSQ) for the South African banking sector. Snowball and convenience sampling, both non-probability techniques ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ... -
See you at the match: motivation for sport consumption and intrinsic psychological reward of premier football league spectators in South Africa
(AOSIS, 2016)Orientation: Local football contributes significantly to the social- and economic welfare of South Africa through its spectators. Understanding the motives and experiences of football spectators could provide opportunities ... -
Social media as marketing tool for small, medium and micro enterprises in Gauteng
(North-West University (South Africa), 2019)People use social media on the World Wide Web (WWW) to share information and to express their opinions and share their different interests. Social media has changed the world of communication and it is evident that social ...
