Browsing by Subject "cell phone industry"
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The dimensions of brand romance as predictors of brand loyalty among cell phone users
(University of Pretoria, 2014)In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. ... -
Relationship intention and satisfaction following service recovery: the mediating role of perceptions of service recovery in the cell phone industry
(AOSIS, 2015)In an industry characterised by fierce competition, cell phone network providers find it increasingly difficult to retain their customers after service failure. It is therefore essential for cell phone network providers ...
