Browsing by Subject "Green purchase behaviour"

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Antecedents of green purchase behaviour amongst black Generation Y students

Synodinos, Costa (2014)

Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of ...
The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

Muposhi, A; Dhurup, M; Surujlal, J (2015)

Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT) on green purchase behaviour has been scarce. Using data generated from sixteen ...