Browsing by Subject "Generation Y students"
Now showing items 1-10 of 13
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African Generation Y students perceived personal financial management skills
(The Social Sciences Research Society, 2016)Effective personal financial management is of great importance, especially in a world where individuals are faced constantly with financial risks and uncertainties regarding their financial future. However, in order to ... -
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
(Business Perspectives, 2017)Despite the benefits that mobile banking has to offer, coupled with positive mobile penetration rates, the use of mobile devices to perform banking transactions and access financial information is not as widespread as ... -
Drivers of mobile game adoption amongst generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2017)Mobile games are currently the fastest growing mobile service in the market. The prevalence of traditional video games is dissipating, as mobile games experience much higher growth rates in the industry. The same can be ... -
Effectiveness of selected marketing activities in creating brand equity in the South african clothing market amongst black Generation Y students
(2015)The global fashion market is an increasingly desirable industry sector for many marketers. The apparel and textile industry, in particular, is one of the largest and most globalised industries worldwide. The fashion industry ... -
Entrepreneurial orientation of Generation Y students in the Vaal Triangle area
(North-West University, 2012)There is consensus among entrepreneurship scholars regarding the importance of entrepreneurship toward the economies of countries. There is sufficient evidence to support the view that entrepreneurs are characterised by ... -
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ... -
Factors influencing impulse buying behaviour amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)Impulse buying is regarded as an important phenomenon in the context of retail business and marketing. Impulse buying is regarded as an important marketing tool for maximising revenues for businesses as it signifies an ... -
Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
(Social Sciences Research Society, 2017)The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ... -
Generation Y students' perceived utility and trust in mobile banking
(North-West University (South Africa), Vaal Triangle Campus, 2015)Rapid advances in mobile technologies and the increase in mobile device usage and ownership, specifically mobile phones, have contributed to the introduction and development of mobile technology as a banking services ... -
Generation Y students’ attitude towards and intention to use activity-tracking devices
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Wearable activity-tracking devices have revolutionised health and fitness monitoring over the past decade. The ten different types of wearable trackers as of 2018, have allowed consumers to have real-time data regarding ...
