Browsing by Subject "Festivals"
Now showing items 1-9 of 9
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Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
Communication efficacy of South African arts festivals : the case of Klein Karoo National Arts Festival
(North-West University, 2010)The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the ... -
Disaster risk reduction : integrating sustainable development goals and occupational safety and health in festival and event management
(OASIS, 2022)The purpose of this article is to develop a theoretical disaster risk reduction model, creating a virtuous cycle of knowledge and action across the festival and events industry, based on occupational safety and health ... -
Expenditure-based segmentation of visitors to Aardklop National Arts Festival
(Taylor & Francis, 2011)Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ... -
Investigating the social impacts of the Taung Cultural Calabash
(North-West University (South Africa), 2023)Festivals and events have a long history of acting as tourist attractions and turning places into tourism destinations. Events are an important promoter in tourism, and are an effective contributor to a destination’s ... -
Should arts festivals focus on push or pull factors in marketing efforts?
(African Journal of Hospitality, Tourism and Leisure, 2014)The rapid growth of arts festivals has led to increased competition resulting in festivals competing for visitors‟ money and leisure time. The aim of this article is to determine the importance of motivational push and/or ... -
The social impacts of the Mangaung African Cultural Festival : a community perspective
(North-West University (South Africa) , Potchefstroom Campus, 2016)The main goal of this study was to measure the social impacts perceptions of the Mangaung African Cultural Festival (Macufe) from Bloemfontein’s community perspective. In order to reach this main goal, the ... -
A spending behaviour model for selected South African arts festivals
(2014)Arts festivals form a large part of the South African culture originally as many local communities began to share their culture with visitors by means of arts festivals. This has grown into a large industry that has ... -
Visitor segmentation of arts festivals : a comparative study of three events
(North-West University, 2007)The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were ...