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    • Strategic marketing insights for small business meat retailers 

      Groenewald, Anita; Prinsloo, Johannes Jurgens; Pelser, Theunis Gert (The Clute Institute, 2014)
      Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. ...