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    • Older female consumers’ clothing quality perception: expectations and performance 

      Du Preez, Minnet; Dreyer, Heleen; Botha, Eloise; Coelho, Danielle C.; Pretorius, Marelize (SAAFECS, 2018)
      The population of older consumers is growing significantly worldwide as well as in South Africa. Although they have been labelled as vulnerable consumers with less financial freedom, due to their rapid growth in numbers, ...