Browsing by Subject "Ethnocentrism"
Now showing items 1-2 of 2
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Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton
(North-West University, 2011)The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer ... -
An exploration of the role of social systems in urban renewal : an urban planning perspective
(North-West University, 2013)Cities, as complex social systems within society, are the most complex of all human systems. An increase in this complexity is anticipated since projections estimate that two-thirds of the world’s population will be urbanised ...
