Browsing by Subject "Consumers"
Now showing items 1-10 of 15
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A comparative analysis of brand perceptions amongst selected stakeholders : the case of King Price Insurance
(North-West University (South Africa), 2020)Brand personality and brand archetypes are thought to influence customers’ loyalty, feelings, perceptions, and attitudes, all of which aid in building and maintaining a strong relationship between brand and customer (Mark ... -
Consumer perceptions regarding labels on clothing and household textile products : a study in Gauteng
(North-West University, 2010)Textile product labels are provided on the clothing and household textile products to assist consumers with important product information. However, the assumption cannot be made that because the label is available on these ... -
Consumers perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa
(Wiley-Blackwell, 2011)Studies linking diet and health and consumers' demand for health information, has led to an increasing awareness of the role of nutrition in health and disease. Interest in soy foods and an awareness of its health benefits ... -
Consumers' beliefs on indigenous and traditional foods and acceptance of products made with cow pea leaves
(Academic journals, 2012)The study was conducted to obtain background information on consumers’ beliefs on Indigenous and Traditional Foods (ITF) and to assess consumers’ acceptance of, preference for and intended consumption of products made with ... -
Consumers' knowledge of clothing labels in a developing and developed country context
(2014)Clothing labels are considered to be a source of information to consumers in a developing (Potchefstroom, in the North West Province of South Africa) and a developed country (Fayetteville, Arkansas, in the United States ... -
Cunsumers' expectations of personal service at retail outlets in Mahikeng
(North-West University (South Africa), 2018)Consumers' expectations of personal service at retail outlets is considered an important subject in the retail business environment. Also, it is considered an intriguing question for retailers as it provides a competitive ... -
Determining the business impact of retail store openings on a sales and distribution company
(North-West University, Potchefstroom Campus, 2018)The retail environment is experiencing some difficult challenges lately. Consumers are under threat due to the current economic situation in South Africa with rising inflation and increasing utility costs such as water and ... -
HIV-Positive and HIV-Negative consumers accept an instant soy maize porridge
(Health SA Gesondheid / RAU, 2008)The objective of this study was to assess consumer acceptability, preference and consumption intent of an instant soy maize porridge, compared to an instant plain maize porridge, in order to determine the successful inclusion ... -
The motivation for healthy lifestyle habits amongst South African urban corporate consumers
(North-West University (South-Africa), 2021)Consumers’ lifestyle habits play a vital role in their overall well-being. In analysing and grasping the role that healthy lifestyle habits play, the motivations that consumers require to adopt and maintain such habits in ... -
Profiling consumers in home ware stores according to their decision-making process: an exploratory study
(Blackwell Publishing Limited, 2008)