Browsing by Subject "Competence trust"
Now showing items 1-2 of 2
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A mediated model for positive word of mouth intention in the electronic banking environment
(North-West University, 2018)It is generally acknowledged that positive word of mouth concerns consumers’ communication of favourable information about an organisation’s products and services to others. Accordingly, positive word of mouth is highly ... -
A model for positive customer citizenship behaviour in the mobile banking application environment
(North-West University, 2018)Customer citizenship behaviour concerns the voluntary actions performed by customers that may benefit the organisation and for which customers will receive no formal remuneration in return. Examples of customer citizenship ...