Browsing by Subject "Beef cattle"
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Identifying consumer buying preferences of beef
(Business Perspectives, 2016)This study investigated the drivers which influence consumers' beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior. Exploratory factor analysis was ... -
Identifying consumer buying preferences of beef in South Africa
(North-West University (South Africa). Potchefstroom Campus, 2016)This study investigated the factors which influence consumers’ buying behaviour with regard to beef. A tried and tested questionnaire was adapted to determine which factors influence consumers when they purchase beef ...