Browsing by Subject "Augmented reality"
Now showing items 1-2 of 2
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Identifying opportunities for leveraging industry 4.0 technology in petrochemical engineering, procurement, and construction projects in South Africa
(North-West University (South Africa), 2023)Engineering, procurement and construction projects (EPC) are notorious for cost and schedule overruns. With the declining profit pool of the petrochemical industry in South Africa, EPC contractors need to answer the call ... -
Investigating the readiness of South African digital marketers to adapt to the metaverse as a marketing channel
(North-West University (South Africa), 2024-04)This study investigates the readiness of South African digital marketers to adapt to the Metaverse as a marketing channel. Qualitative research examines how well digital marketers understand and are ready to adopt the ...
