Browsing by Subject "Arts festivals"
Now showing items 1-7 of 7
-
Determining attendees' green attitude and behaviour at arts festivals
(North-West University (South Africa) , Potchefstroom Campus, 2016)The main goal of this study was to determine attendees’ green attitude and behaviour at arts festivals, namely Aardklop National Arts Festival and Innibos Lowveld National Arts Festival. Four objectives were formulated to ... -
Economic impact of the Klein Karoo National Arts Festival: investigating the application of different models
(Sabinet, 2013)This article focuses on an economic assessment of the target obtained in South Africa regarding the Klein Karoo National Arts Festival (KKNK) applying both SAM and CGE models. Since both models have advantages and ... -
The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival
(North-West University, 2009)Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this ... -
Exploring branding associations in festival branding
(Academic journals, 2012)Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ... -
The significance of festivals to regional economies: measuring the economic value of the Grahamstown National Arts Festival in South Africa
(IT Publishing, 2011)This paper estimates the economic value of South Africa's longest running national arts festival, the Grahamstown National Arts Festival in the Eastern Cape Province. The Eastern Cape is a middle-income province (6.6% of ... -
The socio-economic impact of the Klein Karoo National Arts Festival
(North-West University, 2008)The literature review indicates that event impacts could enhance the quality of life of the host community. Event impacts influence either the economy or social aspects of a host community (Yeoman, Robertson, Ali-Night, ... -
Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand
(North-West University, 2010)The primary objective of this study was to assess the brand effectiveness of the Klein Karoo National Arts Festival (KKNK) by means of analysing brand associations and festival experiences. This goal was achieved by firstly ...