dc.contributor.author | Bankole, O O | |
dc.contributor.author | Chigona, W | |
dc.contributor.author | Bankole, F O | |
dc.date.accessioned | 2012-08-14T12:43:08Z | |
dc.date.available | 2012-08-14T12:43:08Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Bankole, O.O. et al. 2012. The use of blogs for political campaigning in a developing country context: the case of South Africa. TD: The Journal for Transdisciplinary Research in Southern Africa, 8(1):154-166, Jul. [http://dspace.nwu.ac.za/handle/10394/3605] | en_US |
dc.identifier.issn | 1817-4434 | |
dc.identifier.uri | http://hdl.handle.net/10394/6898 | |
dc.description.abstract | All over the world, the use of the digital platform for political campaigning is growing.
This development has the potential to empower the electorate to engage in political
debate. This exploratory research aims at investigating the impacts and implications of
blogging in the 2009 election campaign in South Africa. The study attempts to answer
the following questions: What is the nature of the campaign blogosphere? What are the
key issues addressed in the blogs? This study employed content analysis to identify the
key concepts in the blogs posted during South Africa’s 2009 National and Provincial
Elections. Data was gathered from the blogs of four different South African web log
feeds. The coding method used in this study is priori coding, based on the concept of
Cornfield, Carson, Kalis & Simon (2005), and Stanyer (2006). Findings show that, in
South Africa, the use of blogging for political campaigning is still in its infancy. South
African bloggers are mainly politicians, journalists and other media personnel who
discuss high level political issues. The study notes a limited participation by ordinary
citizens in political blogging. | en_US |
dc.description.uri | https://doi.org/10.4102/td.v8i1.27 | |
dc.language.iso | en | en_US |
dc.publisher | North-West University | en_US |
dc.subject | Blogs | en_US |
dc.subject | Blogging | en_US |
dc.subject | Content analysis | en_US |
dc.subject | Political campaign | en_US |
dc.subject | South Africa | en_US |
dc.title | The use of blogs for political campaigning in a developing country context: the case of South Africa | en_US |
dc.type | Article | en_US |