Search
Now showing items 1-4 of 4
Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa
(Academic Journals [© 2010 Academic Journals], 2012)
The purpose of this study was to investigate the extent to which black Generation Y students’ exhibit status consumption, materialism and consumer ethnocentrism tendencies, and the relationship between these three constructs. ...
An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach
(Academic Journals [© 2010 Academic Journals]Academic Journals [© 2010 Academic Journals], 2012)
This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism ...
Deliberate strategy and the tangible link to performance: lessons from South African higher education
(Academic Journals [©2011 Academic Journals], 2011)
The notion of deliberate versus emergent strategy has long been debated. However, researchers have failed to show which method will bring about an increase in organisational performance, which is the bottom line for business ...
Developing a competency scale for sport coaches
(LAM Publications; AJOL; Sabinet, 2013)
The importance of operational competencies of sport coaches is widely acknowledged in the literature, yet there appears to be a lack of research in this field. The purpose of this research study was to develop a competency ...