Export intensity and the competitive intelligence of exporting companies: evidence from South Africa
Date
2008Author
Cuyvers, Ludo
Dumont, Michel
Viviers, Wilhelmina
Muller, Marié-Luce
De Pelsmacker, Patrick
Jegers, Marc
Saayman, Andrea
Metadata
Show full item recordAbstract
The present paper investigates the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in South Africa. We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. The results show that export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.
URI
http://hdl.handle.net/10394/2951http://www.scielo.org.za/scielo.php?script=sci_abstract&pid=S2222-34362008000100006