Browsing Health Sciences by Subject "Decision-making"
Now showing items 1-3 of 3
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Consumer satisfaction with food labels during the pre–purchase in–store evaluation : a study in Gauteng
(North-West University, 2011)Food labels are imperative in consumers' decision-making process of packaged food products as they communicate important information such as expiry dates, nutrition information and information about allergies to the consumer. ... -
Exploring the role of identity configuration in decision-making towards behaviour change
(North-West University (South Africa), Potchefstroom Campus, 2018)Our personal identity is more than just our names and the roles we play on a day-to-day basis or our personalities but is rather more intricate. Defining our own identity is a lifelong process and becomes more complicated ... -
Older female consumers' quality perception of clothing during pre- and post-purchase decisionmaking
(North-West University (South Africa) , Potchefstroom Campus, 2016)During the decision-making process consumers establish expectations regarding the performance of the product under consideration. These expectations are usually connected to certain product attributes inherent to the ...