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Mall shopping motivations among South African black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)
Globally, shopping malls are growing rapidly both in number and in size. South Africa, viewed as the gateway to Africa, has moved increasingly towards mall-based retailing. Currently, in 2016, there are 1 785 shopping malls ...
Antecedents of green purchase behaviour amongst black Generation Y students
(2014)
Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of ...
Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)
In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ...
Black Generation Y students' knowledge of and attitudes towards personal financial management
(North-West University, 2013)
The effective and efficient management of personal finances is critical for everyone, particularly in a world where uncertainties prevail. Owing to continuous change, new financial challenges frequently confront individuals ...
Black generation Y students' environmental concerns, attitudes towards green advertising and environmental behaviour
(North-West University, 2013)
Green marketing is, in a sense, an oxymoron in that it merges the seemingly contradictory concepts of marketing, which focuses on facilitating and encouraging consumption, and environmental concern, which focuses on ...
Black Generation Y students' attitudes towards the demarketing of smoking and alcohol consumption
(North-West University, 2013)
As societies across the world are facing grim problems regarding the consumption of tobacco products and alcohol, the Governments of these societies are adapting their strategies to reduce the consumption of these harmful ...