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Antecedents of green purchase behaviour amongst black Generation Y students
Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of ...
Black generation Y students' environmental concerns, attitudes towards green advertising and environmental behaviour
(North-West University, 2013)
Green marketing is, in a sense, an oxymoron in that it merges the seemingly contradictory concepts of marketing, which focuses on facilitating and encouraging consumption, and environmental concern, which focuses on ...