Browsing Economic and Management Sciences by Subject "branding"
Now showing items 1-2 of 2
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Analysing ethical branding by selected motor dealers in South Africa
(North-West University, 2018)This study investigates ethical branding by motor dealers in South Africa. It uses General Motors South Africa (GMSA) as a case study. The author chose General Motors South Africa based on its many years of existence within ... -
Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province
(North-West University, 2012)Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer or business to business environment, marketing and branding are ...